YNAP Trend Report videos

The Trend Report series is a library of short videos available to anyone working at YNAP.

The aim of the videos is to increase knowledge around the company and to provide context to upcoming initiatives.

Give me an example, Harry.

Senior management at YNAP decides that the category of “Sneakers” on the Mr Porter site isn’t performing as well as it could.

They enlist the help of the in-house research team who conduct customer interviews and map out the competitor landscape and report it back to the business.

Problem. Their research consists of a 120 page presentation deck and people have short attention spans.

Solution. Take that presentation deck and distill it down to its core message, in the shape of a 90 second video.

More in this series

Localising in the Middle East

China Trend Report

Fine Jewellery & Watches Trend Report

Beauty Trend Report