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Professional Experience

Senior Communication Designer - Ford Motor Company
Nov 2021 - Present

Embedded within Ford's Human-Centred Design (HCD) lab, I translate future-focused concepts into tangible prototypes that resonate with both customers and the business. My work bridges the gap between abstract ideas and real-world application, ensuring Ford's strategic choices are grounded in genuine human needs.

I work closely with project teams to communicate strategic choices Ford must make and by bringing emotional language and engaging stories from fieldwork.

My role and deliverables include:

  • Visual Storytelling: Produce high-impact videos and motion graphics to bring future scenarios and customer insights to life.

  • Written Communication: Develop clear, concise, and engaging scripts and copy for diverse communication channels, ensuring consistent messaging.

  • Rapid Prototyping: Design and build rapid UI prototypes to quickly test and iterate on user interface concepts.

  • Collaborative Workshops: Facilitate interactive workshops with stakeholders to foster engagement and gather critical feedback.

  • Mentorship & Leadership: Guide and mentor junior Communication Designers, delegating tasks and fostering their professional growth.

  • Experiential Design: Curate immersive events for senior stakeholders, bringing the future of Ford to life through impactful experiences designed in Protopie and Figma.

Motion Designer - Yoox Net-A-Porter Group
Sep 2018 - Nov 2021

As a Motion Designer within YNAP Group's Experience team, I was instrumental in defining the visual language and interactive motion for the company's future physical and digital experiences. I translated design vision into tangible user interactions, elevating the luxury brand experience across web and app.

My role and deliverables included:

  • Interactive Prototyping: Rapidly prototyped web and app motion interactions using Principle, Figma, and After Effects, creating fluid animations and intuitive user flows.

  • Vision Videos: Created compelling pitch videos to showcase future experiences and drive stakeholder buy-in.

  • Ground-up Motion Design: Designed motion patterns to consistently express the brand’s DNA and delivered meticulous documentation for developer handoffs.

Video Producer - Three UK
Nov 2013 - Sep 2018

As the dedicated Video Producer for Three UK, I drove video engagement though the creation of bitesize, public-facing help and support videos for nearly 5 years. I owned the entire video production lifecycle, from script to screen, consistently delivering 4-5 videos per month to Three's YouTube channel.

Key Achievements:

  • 80% increase in video engagement: Optimised content through analytics to increase overall viewership between Q1 2015 and Q2 2016.

  • Mentored and Managed Talent: Supervised a Junior Video Producer from 2016-2018, overseeing her professional development and daily project responsibilities

 

Video Marketing Junior - Bang & Olufsen
Sep 2012 - Nov 2013

I produced animations and shot product tutorials and 3D videos to promote B&O products and services online. This was my first experience working with a luxury brand and it gave me exposure to the way in which those kinds of products and services should be marketed. I was also part of the sales team.

Motion Design Mentor - Created Academy
Sep 2019 - Jun 2020

I was approached to be a Mentor to students who were participating in a Motion Design course run by Created Academy in White City, London. Once a month I hosted a 1 hour mentoring session (per student, 3 students) for people undertaking the course. My role was to provide software support, tutorials and speak about my experiences in the design industry.

This was a paid position that I did in my spare time whilst working full-time for YNAP Group.

 

Freelance Motion, Video and Brand Creative
2015 - 2018

In addition to full-time roles at established companies, I have worked with a number of individual clients to create an array of brand assets in the past. Previous projects have included sizzle reels, brand videos, logos and brand identities for use across digital platforms. I have created work for West Ham Utd, Ted Baker, Spektrum and other clients.

 

Work Experience - Warp Films
2011

Work experience role shadowing production team working on This Is England ‘88, producing and checking call sheets, logging footage and labelling tapes and drives.

 

Work Experience - Sheffield Doc Fest
2010

Work experience role providing information for delegates and visitors. Ensuring meetings between delegates ran to schedule.

Education

Sheffield Hallam University
2008 - 2011
Bachelor of Arts (Honours) 2:1

Bilborough Sixth Form College
2006 - 2008

Film Studies (A)

Media Studies (A)

English Language (B)

Government & Politics (B)