Introducing Akkurat Arabic

In 2020, YNAP localised their digital experiences for audiences in the Middle East. As part of the site-wide redesign, we made a case for acquiring a new font, Akkurat Arabic. NET-A-PORTER and Mr Porter already used Akkurat Western as part of our global design system, so it made sense to use it to localise the site in other languages.

This video is how we made the case for its use.