West Ham United

 

In 2017, I was asked to create a proof of concept for 2 new strands of social media content being planned by West Ham United. Task 1 was to create a treatment and prototype for this new strand of content, Task 2 was to create a new ident to make their current YouTube output more consistent.

 
 
 

Task 1 - "Two Halves"

West Ham United, 2017

This was a proof of concept created for West Ham in 2017. West Ham were looking for potential new strands of content that could be done predominantly as motion pieces.

They asked me to come up with a concept, storyboard it and create a rough version. I came up with Two Halves. Short animations to be published to Twitter and Instagram after matches. You can find out more about the project and download the storyboard here.

 

Task 2 - "Hammers Hangouts ident"

West Ham United, 2017

This was a proof of concept created for the club in 2017. West Ham run a semi-regular Facebook live chat with some of the players. They asked me to design a 3 second ident to act as the opening slate for these live videos.